We're Not Gonna Take It!
A National Education Effort to Raise Awareness About Prostate Cancer

Launched in 2021, the We’re Not Gonna Take It campaign is a national education effort to raise awareness about prostate cancer. Jay Jay French, who you may know from the heavy metal band Twisted Sister, is a prostate cancer survivor and spokesperson for this campaign. Motivating men and their caregivers to learn about prostate cancer risk factors and, if diagnosed, understanding available treatment options is what We’re Not Gonna Take It is all about!
This campaign is brought to you in collaboration with Bayer.

— Jay Jay French, Twisted SisterI'm a prostate cancer survivor because my doctors were proactive. I'm working with ZERO and Bayer to encourage men 50 and older—especially those with a family history of the disease—to become advocates for themselves, getting checked each year and knowing if their PSA number is on the rise.


WE ARE IN THIS TOGETHER
When it comes to prostate cancer, we are in this together and We're Not Gonna Take It. From screening to shared decision-making, we are with you through every step of your prostate cancer journey.

Did You Know?
Shared decision-making helps patients feel included and empowered while making treatment decisions.
We're Not Gonna Take It! Podcast
The We’re Not Gonna Take It podcast is hosted by Jay Jay French and features intimate conversations between the rockstar and special guests who have also been impacted by prostate cancer to discuss their disease journeys.

William King of The Commodores
William King of The Commodores chats with Twisted Sister's Jay Jay French about his prostate cancer journey as an African American man.

Rob Halford of Judas Priest
Rob Halford of the rock band Judas Priest, Rob goes into detail about how sobriety and sexuality factored into his own prostate cancer journey.

"Cowboy Max" Wade
Jay Jay French (of Twisted Sister) interviews "Cowboy Max," a TikTok-famous goat farmer from New Mexico diagnosed with prostate cancer at 46

Jay Jay French of Twisted Sister: Part 1
Jay Jay French sits down with Jamie Bearse for a chat about music, rock 'n roll, and prostate cancer.

Jay Jay French of Twisted Sister: Part 2
Jay Jay French, founder, guitarist, and manager for the heavy metal band “Twisted Sister” continues his conversation with ZERO about living with prostate cancer.

Jay Jay French of Twisted Sister: Part 3
Jay Jay French of Twisted Sister shares the most personal side of his prostate cancer journey in this special episode of We're Not Gonna Take It!
2022 New York City Run/Walk
September 2022

Jay Jay was the Mission Speaker at ZERO’s New York City Run/Walk in September 2022. The annual event brought together prostate cancer patients, survivors, caregivers and families and raised more than $136,000.
2022 ZERO Prostate Cancer Summit
March 2022

In March of 2022, Jay Jay did double duty as the keynote speaker of the ZERO Prostate Cancer Summit and host of ZERO’s Bold for Blue Awards. The Summit is ZERO’s annual education and advocacy event.
2022 Blue Jacket Fashion Show
February 2022

In February 2022, Jay Jay hit the runway during New York City’s Fashion Week to take part in the annual Blue Jacket Fashion Show, an event that raises funds and prostate cancer awareness.
2021 National Caregiver Month
November 2021

In November 2021, Jay Jay and his wife, Sharon talked about tackling prostate cancer as a couple during ZERO’s National Caregiver Month campaign.