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We're Not Gonna Take It!

A National Education Effort to Raise Awareness About Prostate Cancer

Jay Jay French holding a guitar standing in front of a wall with Twisted Sister records

Launched in 2021, the We’re Not Gonna Take It campaign is a national education effort to raise awareness about prostate cancer. Jay Jay French, who you may know from the heavy metal band Twisted Sister, is a prostate cancer survivor and spokesperson for this campaign. Motivating men and their caregivers to learn about prostate cancer risk factors and, if diagnosed, understanding available treatment options is what We’re Not Gonna Take It is all about!

This campaign is brought to you in collaboration with Bayer.

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I'm a prostate cancer survivor because my doctors were proactive. I'm working with ZERO and Bayer to encourage men 50 and older—especially those with a family history of the disease—to become advocates for themselves, getting checked each year and knowing if their PSA number is on the rise.

— Jay Jay French, Twisted Sister
Jay Jay French with sunglasses on sitting down with his hand on his chin
Black background with the text "WE are in this together"


When it comes to prostate cancer, we are in this together and We're Not Gonna Take It. From screening to shared decision-making, we are with you through every step of your prostate cancer journey.

Black background with the text "Did You Know Black Men are More than 70% More Likely to be Diagnosed with Prostate Cancer"

Did You Know?

Shared decision-making helps patients feel included and empowered while making treatment decisions.

We're Not Gonna Take It! Podcast

The We’re Not Gonna Take It podcast is hosted by Jay Jay French and features intimate conversations between the rockstar and special guests who have also been impacted by prostate cancer to discuss their disease journeys.

2022 New York City Run/Walk

September 2022

Jay Jay French speaks at the 2022 New York City Run/Walk

Jay Jay was the Mission Speaker at ZERO’s New York City Run/Walk in September 2022. The annual event brought together prostate cancer patients, survivors, caregivers and families and raised more than $136,000.

2022 ZERO Prostate Cancer Summit

March 2022

Jay Jay French headshot

In March of 2022, Jay Jay did double duty as the keynote speaker of the ZERO Prostate Cancer Summit and host of ZERO’s Bold for Blue Awards. The Summit is ZERO’s annual education and advocacy event. 

2022 Blue Jacket Fashion Show

February 2022

Jay Jay French walks the runway at the 2022 Blue Jacket Fashion Show

In February 2022, Jay Jay hit the runway during New York City’s Fashion Week to take part in the annual Blue Jacket Fashion Show, an event that raises funds and prostate cancer awareness.

2021 National Caregiver Month

November 2021

Jay Jay French and his wife spoke about the role of Caregivers

In November 2021, Jay Jay and his wife, Sharon talked about tackling prostate cancer as a couple during ZERO’s National Caregiver Month campaign.

This campaign was developed in collaboration with Bayer.