We're Not Gonna Take It!

A National Education Effort to Raise Awareness About Prostate Cancer

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Launched in 2021, the We’re Not Gonna Take It campaign is a national education effort to raise awareness about prostate cancer. Jay Jay French, who you may know from the heavy metal band Twisted Sister, is a prostate cancer survivor and spokesperson for this campaign. Motivating men and their caregivers to learn about prostate cancer risk factors and, if diagnosed, understanding available treatment options is what We’re Not Gonna Take It is all about!

This campaign is brought to you in collaboration with Bayer.

I'm a prostate cancer survivor because my doctors were proactive. I'm working with ZERO and Bayer to encourage men 50 and older—especially those with a family history of the disease—to become advocates for themselves, getting checked each year and knowing if their PSA number is on the rise.

— Jay Jay French, Twisted Sister

Jay Jay French with sunglasses on sitting down with his hand on his chin

WE ARE IN THIS TOGETHER

When it comes to prostate cancer, we are in this together and We're Not Gonna Take It. From screening to shared decision-making, we are with you through every step of your prostate cancer journey.

Did You Know?

Shared decision-making helps patients feel included and empowered while making treatment decisions.

Take the "Truth or Twisted?" Quiz

Test your prostate cancer knowledge by taking our “Truth or Twisted?” quiz to separate the fact from fiction around the disease.

#1. Prostate cancer is an older man’s disease, so ONLY men in their golden years (65+) need to worry about it.

True

False

#2. Jay Jay French, founder and guitarist for Twisted Sister, says his brother and father were diagnosed with prostate cancer, which put him at an increased risk for the disease.

True

False

#3. Prostate cancer is diagnosed at the same rate in men as breast cancer is diagnosed in women.

True

False

#4. A man’s race does not factor into his risk for prostate cancer.

True

False

#5. There’s a simple blood test that can screen for prostate cancer.

True

False

#6. Rob Halford of Judas Priest says he publicly opened up about his prostate cancer diagnosis because he wanted to be honest with his fans.

True

False

#7. Caregivers play an important role in the prostate cancer journey.

True

False

We're Not Gonna Take It! Podcast

The We’re Not Gonna Take It podcast is hosted by Jay Jay French and features intimate conversations between the rockstar and special guests who have also been impacted by prostate cancer to discuss their disease journeys.

Listen on Spotify

William King of The Commodores

William King of The Commodores chats with Twisted Sister's Jay Jay French about his prostate cancer journey as an African American man.

Judas Priest's Rob Halford with a microphone

Rob Halford of Judas Priest

Rob Halford of the rock band Judas Priest, Rob goes into detail about how sobriety and sexuality factored into his own prostate cancer journey.

"Cowboy Max" Wade

Jay Jay French (of Twisted Sister) interviews "Cowboy Max," a TikTok-famous goat farmer from New Mexico diagnosed with prostate cancer at 46

Jay Jay French of Twisted Sister: Part 1

Jay Jay French sits down with Jamie Bearse for a chat about music, rock 'n roll, and prostate cancer.

Jay Jay French standing with his arms crossed in front of a wall of records.

Jay Jay French of Twisted Sister: Part 2

Jay Jay French, founder, guitarist, and manager for the heavy metal band “Twisted Sister” continues his conversation with ZERO about living with prostate cancer.

Young Jay Jay French playing guitar at a concert

Jay Jay French of Twisted Sister: Part 3

Jay Jay French of Twisted Sister shares the most personal side of his prostate cancer journey in this special episode of We're Not Gonna Take It!

Take the "Am I At Risk?" Quiz

Early detection is key to giving men a fighting chance against prostate cancer. All men are at risk for prostate cancer but there are various factors that could increase your risk of being diagnosed with the disease. Take the “Am I At Risk?” quiz to learn more about these risk factors.

How old are you?

Under 50

Over 50

Do you have a brother, father, or grandfather diagnosed with the disease?

Yes

Are you a veteran?

Yes

How do you describe your ethnicity?

Do you consume a high-fat diet?

Yes

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2022 New York City Run/Walk

September 2022

Jay Jay was the Mission Speaker at ZERO’s New York City Run/Walk in September 2022. The annual event brought together prostate cancer patients, survivors, caregivers and families and raised more than $136,000.

2022 ZERO Prostate Cancer Summit

March 2022

In March of 2022, Jay Jay did double duty as the keynote speaker of the ZERO Prostate Cancer Summit and host of ZERO’s Bold for Blue Awards. The Summit is ZERO’s annual education and advocacy event.

2022 Blue Jacket Fashion Show

February 2022

In February 2022, Jay Jay hit the runway during New York City’s Fashion Week to take part in the annual Blue Jacket Fashion Show, an event that raises funds and prostate cancer awareness.

2021 National Caregiver Month

November 2021

Jay Jay French and his wife spoke about the role of Caregivers

In November 2021, Jay Jay and his wife, Sharon talked about tackling prostate cancer as a couple during ZERO’s National Caregiver Month campaign.

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We're Not Gonna Take It!

WE ARE IN THIS TOGETHER

Did You Know?

Take the "Truth or Twisted?" Quiz

#1. Prostate cancer is an older man’s disease, so ONLY men in their golden years (65+) need to worry about it.

#2. Jay Jay French, founder and guitarist for Twisted Sister, says his brother and father were diagnosed with prostate cancer, which put him at an increased risk for the disease.

#3. Prostate cancer is diagnosed at the same rate in men as breast cancer is diagnosed in women.

#4. A man’s race does not factor into his risk for prostate cancer.

#5. There’s a simple blood test that can screen for prostate cancer.

#6. Rob Halford of Judas Priest says he publicly opened up about his prostate cancer diagnosis because he wanted to be honest with his fans.

#7. Caregivers play an important role in the prostate cancer journey.