FOR IMMEDIATE RELEASE
CONTACT: Kirsten Spittel, 202-303-3104, Kirsten@ZEROcancer.org
Washington, D.C. – In celebration of Prostate Cancer Awareness Month and its 20th anniversary, ZERO — The End of Prostate Cancer announced today this year’s winner of the ZERO Lifetime Achievement Award.
In its inaugural year, the ZERO Lifetime Achievement Award honors individuals who champion awareness, advocacy, education, and fundraising to fight prostate cancer. ZERO selects recipients based on their involvement, influence, and impact in the prostate cancer cause movement.
2016 ZERO Lifetime Achievement Award Honoree: Peter Crescenti
A California native, Peter Crescenti served 25 years in the U.S. Navy. A regimented officer and fitness enthusiast, Peter didn’t expect his health to slow him down. However, at the age of 46, Peter was diagnosed with prostate cancer. During his prostate cancer journey, Peter helped create ZERO’s Endurance program, which provides an avenue to fight prostate cancer while competing in triathlons, marathons, and other challenging athletic events. In 2011, Peter participated in his first event with Team ZERO and raised $5,200. He’s been an active member of the ZERO family ever since, competing in nine endurance events and raising more than $76,000 to date. Cheer Peter on as he spreads more hope and awareness with Team ZERO at IRONMAN Arizona 140.6 on November 20, 2016.
“I am proud to be part of ZERO’s efforts to help change the perception of prostate cancer. You can be young, healthy, and active, yet men in their 40’s are being diagnosed with prostate cancer daily,” said Peter. “It’s important for us as men and as cancer survivors to set the example for others. The goal to promote healthy living through proper diet and a consistent fitness program will only add years to life, not to mention improving overall day to day well-being.
For many men, talking about prostate cancer continues to be a tough conversation, but it doesn’t have to be. I have been open about this disease for more than five years and encourage men, along with the help of women, to be more proactive with preventative health care measures and to stay ahead of managing their health. I compare it to maintaining your car: you can drive the wheels off it, and it will only last so many years, but being proactive and taking care of your body not only benefits the man, but also his family.
To many patients and survivors, competing in an IRONMAN race may seem extreme, but walking daily is a measure that anyone can incorporate into daily routine. Moving that walk into a jog or better yet a local 5K provides positive benefits for those living “with or without” cancer – and there’s probably a ZERO Run/Walk program that you can set a goal toward!”
“We’re proud of the progress ZERO and our advocates make in the fight against prostate cancer. As our organization celebrates twenty years, we want to recognize the individuals who have gone above and beyond to support and enhance the work we do,” said Jamie Bearse, CEO & President of ZERO. “Peter has played a pivotal role in our endurance program. He not only champions early detection, but also inspires men with prostate cancer around the country to prioritize their health and talk to their doctor.”
In the fight to end the most commonly diagnosed cancer in men, advocates, patients, survivors, and loved ones fuel ZERO’s mission. More than 180,000 men will be diagnosed with prostate cancer in 2016. As part of ZERO’s efforts during Prostate Cancer Awareness Month, Peter will be featured in our Faces of Hope campaign to promote real, everyday images and expressions of hope from men affected by prostate cancer.
About ZERO Prostate Cancer Endurance
Since 2008, the ZERO Prostate Cancer Endurance Team has raised more than $1.5 million for education, advocacy, and research to end prostate cancer. Each year, more than 300 athletes compete in endurance events as part of Team ZERO. For more information about the ZERO Prostate Cancer Endurance Team, visit https://zerocancer.org/challenge/endurance
About ZERO — The End of Prostate Cancer
ZERO — The End of Prostate Cancer is the leading national nonprofit with the mission to end prostate cancer. ZERO advances research, improves the lives of men and families, and inspires action. We’re building Generation ZERO, the first generation of men free from prostate cancer, through our national run/walk series, education and patient support programs, and grassroots advocacy. ZERO is a 501(c)(3) philanthropic organization recognized with four out of four stars by Charity Navigator, accredited by the Better Business Bureau, with regional chapters across the country. We dedicate 85 cents of every dollar to research and programs. For more information, visit www.zerocancer.org.