ZERO Prostate Cancer Taps Executive from World’s Largest Voluntary Health Organization as Chief Marketing and Communications Officer September 30, 2024 FOR IMMEDIATE RELEASEMedia Contact:Stephanie S. JohnsonZERO Prostate Cancerstephjohnson@zerocancer.org | media@zerocancer.org(202) 998-2507 Sherí Barros to Propel Mission to Raise Awareness and Support Patients Washington, D.C., September 30, 2024 – ZERO Prostate Cancer, the nation’s leading prostate cancer organization, is pleased to announce the appointment of Sherí Barros as its new Chief Marketing and Communications Officer. Barros is an award-winning brand and CSR executive with more than 20 years of experience in both nonprofit and for-profit sectors, with a focus on sports entertainment brands and global health initiatives. Most recently, she served as the Vice President of Sports Brand Partnerships for the American Cancer Society, where she worked with professional sports leagues, brands, and talent to advance ACS’s mission to improve the lives of people with cancer. “Sherí’s trailblazing career in cause marketing and innovative approach to corporate social responsibility makes her an ideal fit for our team and mission to raise awareness and support more prostate cancer patients and families,” said Courtney Bugler, President & CEO of ZERO Prostate Cancer. “She has a strategic vision, a collaborative spirit, and a passion for purpose-driven marketing. Sherí is poised to take our marketing and communication efforts to new heights.”With decades of extensive marketing and leadership experience, Barros has spent her career engaging male consumers through the world’s most popular brands focused on sports, community, and health. Her career includes Head of Marketing for the NBA’s San Antonio Spurs and marketing roles with the NFL’s Oakland Raiders and Atlanta Falcons. She’s an Advertising Telly Award winner and was named an inaugural jury member of the 2019 Cannes Lions Entertainment for Sport Awards - one of the most prestigious global marketing awards in the world. Barros has served as an Adjunct Professor of Marketing at New York University, and guest lectures for UCLA’s Center for Management of Enterprise in Media, Entertainment & Sports (MEMES).“Some of the best marketing work drives both business and purpose, and I’m excited to be part of a bold mission to save lives and reach more at-risk men,” said Sherí Barros, ZERO Prostate Cancer’s new Chief Marketing and Communications Officer. “Having worked with the largest brands and largest voluntary health organization in the world, I understand the value of building trust and partnerships as a powerful vehicle for addressing health disparities, awareness, and progress. I plan to lead a strategy that will ultimately address the needs of men and families who need ZERO the most.”In her role as Chief Marketing and Communications Officer, Barros will be the principal adviser charged with executing a comprehensive marketing and communications strategy to promote and amplify the ZERO brand and the organization's bold mission-first strategy to reduce late-stage diagnoses, improve patient quality of life, and decrease mortality. She begins her role on October 1, 2024.For media inquiries or interview requests with Sherí Barros, please contact our media team at press@zerocancer.org. About ZERO Prostate CancerZERO Prostate Cancer (ZERO) is on a mission to improve and save lives from prostate cancer through advocacy, education, awareness, and support. Formerly known as the National Prostate Cancer Coalition, ZERO was founded in 1996 to stand up for people impacted by prostate cancer. Today, ZERO serves as the nation's leading prostate cancer organization, advancing a future where prostate cancer detection is early, support is unwavering, and care is accessible to all. For over 30 years, ZERO has led the way in prostate cancer advocacy, screenings, and partnerships, successfully unlocking funding toward breakthrough discoveries, treatments, and lifesaving access to care. As the nation’s #1 provider of prostate cancer resources, programs, and services, ZERO has supported millions of people at-risk or diagnosed, and their families. As the voice of the prostate cancer community, ZERO's urgent focus on breaking barriers to survival—by closing gaps in diagnosis, treatment, and care—brings critical attention to those most likely to be impacted by this disease. Learn more at ZEROcancer.org More for Press & Media Press Releases Press Releases Explore our newsroom for press releases and official statements about ZERO's latest updates, achievements, and partnerships. Press & Media Inquiries Press & Media Inquiries See how to contact ZERO's media contacts for press inquiries, logo and brand guidelines, and our recent press releases. Media Kits Media Kits Find essential tools to enhance your storytelling and coverage about ZERO. About ZERO Press Release More for you
ZERO Prostate Cancer Taps Executive from World’s Largest Voluntary Health Organization as Chief Marketing and Communications Officer September 30, 2024
FOR IMMEDIATE RELEASEMedia Contact:Stephanie S. JohnsonZERO Prostate Cancerstephjohnson@zerocancer.org | media@zerocancer.org(202) 998-2507
Sherí Barros to Propel Mission to Raise Awareness and Support Patients Washington, D.C., September 30, 2024 – ZERO Prostate Cancer, the nation’s leading prostate cancer organization, is pleased to announce the appointment of Sherí Barros as its new Chief Marketing and Communications Officer. Barros is an award-winning brand and CSR executive with more than 20 years of experience in both nonprofit and for-profit sectors, with a focus on sports entertainment brands and global health initiatives. Most recently, she served as the Vice President of Sports Brand Partnerships for the American Cancer Society, where she worked with professional sports leagues, brands, and talent to advance ACS’s mission to improve the lives of people with cancer. “Sherí’s trailblazing career in cause marketing and innovative approach to corporate social responsibility makes her an ideal fit for our team and mission to raise awareness and support more prostate cancer patients and families,” said Courtney Bugler, President & CEO of ZERO Prostate Cancer. “She has a strategic vision, a collaborative spirit, and a passion for purpose-driven marketing. Sherí is poised to take our marketing and communication efforts to new heights.”With decades of extensive marketing and leadership experience, Barros has spent her career engaging male consumers through the world’s most popular brands focused on sports, community, and health. Her career includes Head of Marketing for the NBA’s San Antonio Spurs and marketing roles with the NFL’s Oakland Raiders and Atlanta Falcons. She’s an Advertising Telly Award winner and was named an inaugural jury member of the 2019 Cannes Lions Entertainment for Sport Awards - one of the most prestigious global marketing awards in the world. Barros has served as an Adjunct Professor of Marketing at New York University, and guest lectures for UCLA’s Center for Management of Enterprise in Media, Entertainment & Sports (MEMES).“Some of the best marketing work drives both business and purpose, and I’m excited to be part of a bold mission to save lives and reach more at-risk men,” said Sherí Barros, ZERO Prostate Cancer’s new Chief Marketing and Communications Officer. “Having worked with the largest brands and largest voluntary health organization in the world, I understand the value of building trust and partnerships as a powerful vehicle for addressing health disparities, awareness, and progress. I plan to lead a strategy that will ultimately address the needs of men and families who need ZERO the most.”In her role as Chief Marketing and Communications Officer, Barros will be the principal adviser charged with executing a comprehensive marketing and communications strategy to promote and amplify the ZERO brand and the organization's bold mission-first strategy to reduce late-stage diagnoses, improve patient quality of life, and decrease mortality. She begins her role on October 1, 2024.For media inquiries or interview requests with Sherí Barros, please contact our media team at press@zerocancer.org.
About ZERO Prostate CancerZERO Prostate Cancer (ZERO) is on a mission to improve and save lives from prostate cancer through advocacy, education, awareness, and support. Formerly known as the National Prostate Cancer Coalition, ZERO was founded in 1996 to stand up for people impacted by prostate cancer. Today, ZERO serves as the nation's leading prostate cancer organization, advancing a future where prostate cancer detection is early, support is unwavering, and care is accessible to all. For over 30 years, ZERO has led the way in prostate cancer advocacy, screenings, and partnerships, successfully unlocking funding toward breakthrough discoveries, treatments, and lifesaving access to care. As the nation’s #1 provider of prostate cancer resources, programs, and services, ZERO has supported millions of people at-risk or diagnosed, and their families. As the voice of the prostate cancer community, ZERO's urgent focus on breaking barriers to survival—by closing gaps in diagnosis, treatment, and care—brings critical attention to those most likely to be impacted by this disease. Learn more at ZEROcancer.org
More for Press & Media Press Releases Press Releases Explore our newsroom for press releases and official statements about ZERO's latest updates, achievements, and partnerships. Press & Media Inquiries Press & Media Inquiries See how to contact ZERO's media contacts for press inquiries, logo and brand guidelines, and our recent press releases. Media Kits Media Kits Find essential tools to enhance your storytelling and coverage about ZERO.
