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ZERO Takes Action for Cancer Prevention Month

Washington, D.C. – This February, ZERO is proud to partner with the American Institute for Cancer Research for Cancer Prevention Month to spread awareness about the prevention of many cancers – including prostate cancer.

Though many risk factors for prostate cancer lie outside of our control, such as increasing age, race, and family history, there is strong and consistent evidence that staying at a healthy weight lowers risk for advanced and aggressive prostate cancer. During Cancer Prevention Month and beyond, ZERO is encouraging men to adopt a healthy diet and exercise regularly. An educational campaign across ZERO’s social media channels and live events will highlight information about early detection, questions to ask your doctor, and tips for a healthy lifestyle.

In addition to a robust social media campaign, ZERO’s team launched a new blog, “Journey to ZERO”, to champion voices from the prostate cancer community, including patients, caregivers, survivors, and advocates. The blog features commentary and discussion about what’s happening in the prostate cancer community, stories and inspiration from people impacted by the disease, and insights on news and current events.

ZERO offers several opportunities throughout Cancer Prevention Month to get involved in the cause:

  • On February 4, ZERO will join thousands of individuals and organizations around the globe for World Cancer Day. Participate in the global dialogue with #WorldCancerDay.
  • ZERO has teamed up with Pinstripes in four cities (Chicago, Washington, D.C., Kansas City, and Minneapolis) for the second annual Brewers’ Bocce Tournament to raise funds and awareness for the cause on February 18.
  • ZERO is hosting a “What Your Family Needs to Know About Hereditary Cancer” webinar on February 23 at 8:00 p.m. Participants will hear from Dr. Veda Giri, Director of Cancer Risk Assessment and Clinical Cancer Genetics at Sidney Kimmel Cancer Center and a genetic counselor. Dr. Giri will share what you need to know about hereditary cancer, as well as the importance of understanding the BRCA gene and what it means to be a carrier. You can register here.
  • The Annual ZERO Advocacy Summit will round out the month, February 27 – March 1. More than 100 prostate cancer advocates, representing 37 states will join forces on Capitol Hill to engage with Congress and their staff about the importance of prostate cancer research funding.

“Cancer prevention begins with awareness,” says Jamie Bearse, ZERO President and CEO. “With more than 600 men expected to die from prostate cancer this year, it is more important than ever to educate more men about the importance of knowing their risk and early detection.”

Please visit www.zerocancer.org for more information on ways to get involved and what you can do to help prevent prostate cancer.


About ZERO — The End of Prostate Cancer
ZERO — The End of Prostate Cancer is the leading national nonprofit with the mission to end prostate cancer. ZERO advances research, improves the lives of men and families, and inspires action. We’re building Generation ZERO, the first generation of men free from prostate cancer, through our national run/walk series, education and patient support programs, and grassroots advocacy. ZERO is a 501(c)(3) philanthropic organization recognized with four out of four stars by Charity Navigator, accredited by the Better Business Bureau, with regional chapters across the country. We dedicate 85 cents of every dollar to research and programs. For more information, visit www.zerocancer.org.