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Shining a Light on a Silent Men’s Health Crisis in Forbes

Forbes Interview

Prostate cancer is the second most common cancer among men in the U.S.—and for too many, it’s detected too late. Despite how common and treatable it can be when caught early, the disease still claims thousands of lives every year, in large part due to stigma, silence, and lack of access to care.

In this eye-opening Forbes feature, music legend Mathew Knowles and ZERO Prostate Cancer CEO Courtney Bugler speak out about the urgent need to break down the barriers keeping men—especially in underserved communities—from lifesaving screenings and treatment.

“We must be loud and clear: Early detection saves lives.”

Together, in partnership with Lead Founding Partner Novartis, they’re leading the charge with ZERO’s bold new $20 million Blitz the Barriers initiative—a nationwide effort to change the narrative, shatter stigma, and empower men with the tools and knowledge to protect their health.

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