NFL Greats and Novartis Tackle Prostate Cancer Myths at Super Bowl LX: "Relax, It's a Blood Test" January 29, 2026 NFL Icons Coach Bruce Arians, Rob Gronkowski, George Kittle and more partner with Novartis to prioritize early prostate cancer detection One in eight men will face prostate cancer1, yet fear and avoidance of digital rectal exams keep men from getting screened2 Novartis launches new awareness initiative timed to Super Bowl LX, driving conversation to make critical health information clearer, accessible and relevantEAST HANOVER, N.J., Jan. 29, 2026 /PRNewswire/ -- Novartis, a leading global innovative medicines company and the official pharmaceutical partner of the NFL, today announced the launch of "Relax, it's a blood test," a new national prostate cancer awareness initiative that kicks off with a commercial airing during Super Bowl LX on February 8, 2026.Read the full press release from Novartis hereAbout Novartis Novartis is an innovative medicines company. Every day, we work to reimagine medicine to improve and extend people's lives so that patients, healthcare professionals and societies are empowered in the face of serious disease. Our medicines reach nearly 300 million people worldwide.Reimagine medicine with us: Visit us at https://www.novartis.us and connect with us on LinkedIn US, X/Twitter US and Instagram. Prostate Cancer News
NFL Icons Coach Bruce Arians, Rob Gronkowski, George Kittle and more partner with Novartis to prioritize early prostate cancer detection One in eight men will face prostate cancer1, yet fear and avoidance of digital rectal exams keep men from getting screened2 Novartis launches new awareness initiative timed to Super Bowl LX, driving conversation to make critical health information clearer, accessible and relevantEAST HANOVER, N.J., Jan. 29, 2026 /PRNewswire/ -- Novartis, a leading global innovative medicines company and the official pharmaceutical partner of the NFL, today announced the launch of "Relax, it's a blood test," a new national prostate cancer awareness initiative that kicks off with a commercial airing during Super Bowl LX on February 8, 2026.Read the full press release from Novartis hereAbout Novartis Novartis is an innovative medicines company. Every day, we work to reimagine medicine to improve and extend people's lives so that patients, healthcare professionals and societies are empowered in the face of serious disease. Our medicines reach nearly 300 million people worldwide.Reimagine medicine with us: Visit us at https://www.novartis.us and connect with us on LinkedIn US, X/Twitter US and Instagram.
