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Mike Rowe Offers Live Commentary on His Own Prostate Exam in This Eye-Opening PSA

Doctor conducting a digital rectal exam on a male patient in a white gown

To show men just how easy it is to advocate for their own prostate health, ad agency Erich and Kallman worked with non-profit organization ZERO Prostate Cancer to create a two-minute PSA in which TV host Mike Rowe speaks to men about the importance of routine exams … while getting an exam of his own.

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Source: AdWeek