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24 Events in 36 Days: ZERO Goes Coast-to-Coast for Prostate Cancer Awareness Month

Media Contact:
Ilana Ostrin

Leading national nonprofit draws attention to the importance of early detection through events and activities across the country

WASHINGTON, D.C. – ZERO – The End of Prostate Cancer is encouraging all men to learn their risks of prostate cancer during Prostate Cancer Awareness Month (PCAM), which began on September 1. One in nine men will be diagnosed with prostate cancer during their lifetime, making it the most commonly diagnosed cancer among U.S. men, and one of the leading causes of cancer deaths among men.

During September, men and their families can learn about the lifesaving benefits of early detection at one of ZERO’s 24 run/walks nationwide. The ZERO Prostate Cancer Run/Walk series is the largest men’s health event nationwide with more than 20,000 attendees annually. The family-friendly events offer a 5K, one-mile walk, and a Kids Superhero Dash. At select races, country music star Jimmy Charles will perform his new song “We Are Warriors” during a touching ceremony to honor prostate cancer survivors and caregivers.  

“Too many men don’t know the importance of prostate cancer screening. Finding prostate cancer when it is still at an early stage offers the best hope. We encourage all men to talk with their doctor and understand their risk for prostate cancer,” said ZERO CEO Jamie Bearse. “We’re thrilled to hit the road this month and get men and families engaged in our shared fight to end prostate cancer.” 

Robin Cole, a former linebacker for the Pittsburgh Steelers, was diagnosed with prostate cancer in 2004. Cole echoes Bearse’s message, saying, “The power of early detection is vital.” Cole adds that, despite being the most prevalently diagnosed cancer among males, most men are unaware of their risk. “Some guys … are being diagnosed with prostate cancer, or are walking around with prostate cancer, and have no idea what a prostate is … we need to inform them about this silent killer.” 

Members of the ZERO Community will share their personal stories and experiences during the first-ever ZERO Cancer Day on Tuesday, September 24. ZERO Cancer Day is a one-day-only special event in which the prostate cancer community will come together on social media to amplify the urgency and necessity of ending prostate cancer. ZERO’s social media channels will feature livestreamed interviews with patients, survivors, caregivers, and doctors, plus interactive segments and fundraising contests, and hot-off-the-press announcements.

Also during PCAM, ZERO advocates from around the country are leading conversations in their communities by hosting volunteer awareness tables. As of press time, more than 30 volunteer awareness tables at local events were confirmed, spanning the country from California to New Hampshire.

All donations up to $50,000 made to ZERO during the month of September will be doubled by a match, which will help 1,500 men receive free testing for prostate cancer.

For more than two decades, PCAM has served as an annual reminder of hope, remembrance, and progress every September.


About ZERO — The End of Prostate Cancer
ZERO — The End of Prostate Cancer is the leading national nonprofit with the mission to end prostate cancer. ZERO advances research, improves the lives of men and families, and inspires action. We’re building Generation ZERO, the first generation of men free from prostate cancer, through our national run/walk series, education and patient support programs, and grassroots advocacy. ZERO is a 501(c)(3) philanthropic organization recognized with four out of four stars by Charity Navigator, accredited by the Better Business Bureau, with regional chapters across the country. We dedicate 86 cents of every dollar to research and programs. For more information, visit www.zerocancer.org.