Most people don’t know that a watershed moment for prostate cancer was inspired by breast cancer. In 1996, several groups of concerned patients, physicians, and advocates came together to create the National Prostate Cancer Coalition. Modeled after the National Breast Cancer Coalition, this new organization was formed to stand up for men and their families impacted by prostate cancer and become a political force for a cure.
The first challenge was to create public awareness and a collective voice for the prostate cancer movement. We brought the face of prostate cancer to Congress with testimony from survivors and those who lost loved ones to the disease, spearheading the Department of Defense’s Prostate Cancer Research Program. We championed strategic alliances with national and local organizations and politicians to protect critical government funds for prostate cancer research. We pioneered free mobile prostate cancer screening across the nation through our Drive Against Prostate Cancer program, testing more than 130,000 at risk men and alerting them to potentially life-saving information.
As the prostate cancer landscape has evolved, so have we. Today, we are the destination for taking action to end prostate cancer and making prostate cancer research a national priority. With a new name, ZERO – The End of Prostate Cancer, we are still on the front lines in Washington, DC and grassroots communities to provide much needed programs that positively impact the lives of both men at risk and men suffering from this disease. We’re providing men and families with educational resources and funding promising research for improved early detection options. Our mantra to support, educate, and activate is mobilizing a like-minded, passionate, and multigenerational army of advocates across the country to end prostate cancer.
Whether you are a 40-year-old father of three young children in the prime of your life or a 65-year-old excited to enjoy your retirement and spend time with your grandchildren, the face of prostate cancer can look very different. What unites us all is our steadfast commitment to eliminate the pain and suffering and create Generation ZERO – the first generation of men free from prostate cancer.