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Toolkit – Experienced LiveStreamers

Be a Hero for a patient who has nowhere else to turn.

1 in 8 men get prostate cancer, and someone dies of this disease every 19 minutes. You can offer a lifeline to patients who need it most: enabling free, one-on-one help from an expert case manager through the ZERO360 patient support program. You’ll be helping those who are teetering on the brink with financial burdens they can’t overcome, barriers to getting the treatments they need, and mental health support when they’re facing the darkest times in their lives.

Nobody should have to face prostate cancer alone.

You don’t need to be one of the biggest channels out there to make a real difference for cancer patients who need help. Whether you’re a gamer, variety streamer, artist, musician, or just chatting, you can have an immediate impact by fundraising and raising awareness for the cause!

Contact Us

Planning an offline event, larger virtual series, or something else something big? Know of an industry vendor or business that wants to work with ZERO? Just looking for ideas and support for your fundraiser? Don’t be a stranger, join our community on Discord or reach out to Jeremy over email, and let’s talk about next steps.

Sign up

Create a fundraising page: your one-stop place for you to explain the cause and what you’re doing, collect donations, and grab tools that will make your charity stream easier and more successful.

 SIMPLE  StreamLabs Charity FAVORITE  JustGiving BETA TEST  ZERO Events ESTABLISHED  Tiltify

Streamlabs Charity

  • No Fees: StreamLab doesn’t take any cut of donations; more of each gift goes directly to ZERO.
  • Automagical: Uses Streamlab’s tip system, so the same OBS tools, alerts, and plugins you already have configured still work.
  • Offline Gifts: Link your viewers to an ongoing donation page for ZERO, featuring you and the other streamers who’ve joined the campaign.

If you’re using SLOBS already, their charity tool is hooked directly into your donation alerts, and there’s no extra fees (aside from what the bank/Paypal charges).

  1. Link up Go to Settings > Integrations in your web console and click the “Link” button next to “Streamlabs Charity.” Login and approve the connection.
  2. Make a CampaignVisit ZERO’s Streamlabs Charity page and click the Fundraise button. Do the thing, publish it, and check how your fundraising page looks.
  3. OBS Widgets: Double check that the fundraiser is selected in SLOBS and that your alert box settings have a new checkbox selected for “Streamlabs Charity Donations.” OBS will now trigger donation alerts for both your tip page and the fundraiser. If you’d like to add a fundraising thermometer, the “all widgets” page has a Streamlabs Charity Donation Goal widget you can set up and add to OBS as a browser source.
  4. Let us know!: We’re happy to set you up with a shortcut URL too, just let us know the link email or Discord.

Join ZERO’s StreamLabs Campaign

Quickly make a fundraising page including donation form, leader board, customizable story and graphics, embedded livestream, teams, twitch extension, and OBS overlays.

  • Ready to roll: Customizing page text and images, thank you messages, and updates. Default page includes cause-specific details and links back to ZERO’s site.
  • Streaming Overlays: Customizable alerts, donors lists, fundraising thermometer, easily added to StreamLabs, OBS, StreamElements, XSplit, or others.
  • Teams: Create a team and invite others (including non-streamers) to join your fundraising efforts with their own pages. Email friends, thank donors, and post donation buttons to your website or social media.
  • Fundraising Tools: Thank donors, email friends, put a donation button on your website. New features like Strava integration are being added all the time.

Create a Fundraiser

ZERO Run/Walk, Grow & Give
We’re in beta testing for new streaming features on our existing Run/Walk and Grow & Give campaigns. Email streaming@zerocancer.org and we’ll get you started

  • National Movement: Connect with Facebook and any donations.
  • Offline Tools: More flexible tools for thanking donors and inviting friends by email.
  • Facebook Fundraising: Collect donations on Facebook and see them live on your stream.

ZERO Run/Walk

Well known for charity streams. If you’ve used it before and gotten good results, definitely consider it for your fundraising page benefiting ZERO.

  • See Your History: Your personal profile will show all of the great impact you’ve had in the past, listing all donations you’ve raised for previous campaigns.
  • Juggernaut: Takes a bigger cut of each donation, and doesn’t recognize top streamers unless the charity pays over $10k extra.

Tiltify – ZERO’s Page

Game Plan

A bit of planning and a bit of promotion can really turbo-charge your fundraising efforts. Even giving your charity stream a name and theme can take it to the next level and make it feel like an event.

1) Choose a Hook
Add a bit of spectacle by settling on a special activity, theme, or big reveal for your fundraiser. Give it a name and create promotional materials, so that it feels like a can’t-miss event within your community.

2) Set up Your Tools
Customize your fundraising page, explaining what you’re doing, including photos of yourself, and any custom graphics you’ve made for the campaign. Configure overlays in your broadcasting software, including a progress thermometer, donor list, and gift alerts.

Protip Vowing to do something outlandish if you meet your fundraising goal is a fantastic way to motivate donors.

Promise to take a pie to the face. Cosplay as something ridiculous. Do a 24-hour marathon, watch a terrible movie, try to beat a game with starting weapons, or slog through a game you’d prefer not to touch with a 10-foot pole.

Nothing brings forth the gifts like unleashing your audience’s inner troll. Just be sure to keep it safe and within the boundaries of the platform’s Terms of Service.

3) Motivate Donors
Come up with something spectacular when you’ve reached milestones and your overall fundraising goal. Donor perks are a great way to encourage giving, whether it’s a shout-out during your stream, giving access to custom content, offering having a multi-player session with donors, or even a giveaway.

4) Spread the Word
Promote early and often! Chat about your plans in streams leading up to the fundraiser. Post about it in social media and on Discord. Add a fundraising link to your streaming profile, and if you’re in touch with other content creators outside of their streams, ask if they’ll mention it.

5) Team Up
If you participate in an active Discord channel, have regular viewers who stream, or are part of a team/clan/regular gaming crew, see if your friends would be willing to join the fun and do a charity stream too! It’s easy to create a team page on your fundraising site, it’ll roll up a everyone’s efforts into a leader board and show how much you’ve raised together.

6) Go Live
Fundraiser time, you got this. Mention the cause frequently and don’t be bashful asking for donations, it’ll encourage giving and keep it fresh as viewers come and go during your stream. Check out the next section for some quick stats and talking points about the impact of each gift. And be sure to show the love each time a viewer donates.

7) Celebrate the Good You’ve Done
Thank you! Whether you’ve raised a buck or a billion, you’re making difference by raising awareness about a deadly – but wholly preventable – disease, and helping patients who have nowhere else to turn! After the fundraiser, be sure to thank your donors and tell the stream what an impact they’ve had.

Social Media Toolkit

You know your audience best, so post what makes the most sense for your community. Be sure to use the hashtag #EndProstateCancer and mention us with @ZEROCancer on Twitter and Facebook, or @zeroprostatecancer on Instagram.

Need some ideas? Here’s some example text to help get you started:

AnnouncementDay BeforeDay of EventThank You
On (DATE), I’m doing a @Twitch charity stream supporting @zeroprostatecancerConsider donating now at (DONATE LINK); every $1 given provides $5 in debt relief for #prostatecancer patients who’ve been hit hardest by COVID. #EndProstateCancer
Don’t miss my charity stream to help #prostatecancer patients impacted the pandemic, tomorrow on @Twitch. I’ll be live at (TIME), with all donations benefiting the @zeroprostatecancer COVID-19 Support Fund. Tune in, give, and help us #EndProstateCancer!
I’m streaming live RIGHT NOW at (URL) to fundraise for @zeroprostatecancer. If we raise (GOAL) by the end of the stream, I’m vowing to (INCENTIVE)! 1 in 8 men have #prostatecancer, let’s show them that nobody has to face it alone. With your help, we can #EndProstateCancer.
Thank you to everyone who tuned in to my charity stream supporting @zeroprostatecancer today! Your donations are helping at-risk #prostatecancer patients who have nowhere else to turn. It’s not too late to give, visit (DONATE LINK) to help save lives and #EndProstateCancer.

Downloads & Talking Points

Click on each thumbnail to view, then right click the full-sized image to download.
To use these, click the thumbnail to open the full-sized image, then right click and save to your computer.

Frequently Asked Questions

Donations, other ways to give, and where the money goes

How does my donation get direct support to patients?
Gifts covers the costs of expert one-on-one help through the ZERO360 program, which has delivered more than $2.5 Million in debt relief and is has become a crucial lifeline for prostate cancer patients during the COVID-19 crisis. It also drives our community support programs (including peer mentors for patients and caregivers and grants to local community providers) and fuels the fight to protect and expand research funding.
How do I know my gift will be used wisely?
Nobody is better at cutting overhead expenses to put your donation to work fighting prostate cancer: 86¢ on the dollar goes directly to programs and activities. ZERO is the only national prostate cancer nonprofit to have the best-possible grades for financial responsibility and transparency from watchdog groups Charity Navigator (4/4 stars) and GuideStar (Platinum).
Can I apply a check to my fundraiser total?
Sure. It’s best to avoid collecting money through your own bank, if possible have donors make checks out directly to ZERO – The End of Prostate Cancer and you can snail-mail them to:
        515 King Street
        Suite 420
        Alexandria, VA 22314
Please allow 10-15 business days for processing and we’ll send tax receipts directly to your donors if they’ve provided their contact details.
Is my gift fully tax-deductible? What's ZERO's Federal Tax ID number?
ZERO is a full-fledged U.S. 401(c)(3), our EIN number is 59-3400922. Your donation is tax free to the full extent of the law, and if you’ve given us your contact info we’re happy to provide any additional tax documents you need beyond what JustGiving, Tiltify, or our website provides.
Do you have any merch I can share?
You can always send people to the ZERO Store, we’ve got branded gear and will handle all of the shipping and packing. ZERO is a Humble Bundle partner too, so purchases you make through our charity link will benefit back to the cause. And don’t forget Amazon Smile, you can select ZERO – The End of Prostate Cancer and Amazon will donate .5% of all qualifying purchases to the cause.
Can businesses that donate goods and services get a tax receipt?
Depends on your set-up, but usually the gift has to pass through ZERO for us to cut a receipt. Ping Jeremy if you’ve got questions, he’ll see what we can do.
How can I make a regular donation?
You can give on our standard donation form at zerocancer.org/donate.

Content, Behavior, and Getting Help from ZERO

Does my stream need to be kid-friendly?
Be yourself. Your followers are tuning in to see you, so we’re not about to ask you to stop playing your favorite game, or change how you normally talk and interact with your community. Make sure your channel has the appropriate content warnings and enabled settings, then stream how you usually would (with regular appeals to donate, of course).
Do you have any limits on content?
Just the obvious: nothing illegal, hateful, harmful to viewers, or anything that violates sites’ Terms of Service. Don’t give out medical advice. Be clear that your opinions and actions are your own, and not official statements that ZERO has signed off on or something.
What about politics?
Discuss them to your heart’s content; prostate cancer doesn’t care what side of the aisle you’re on, so neither do we. ZERO works with anyone who is interested in protecting patients, expanding and protecting research, and getting us close to ending this disease.
What can I safely say about the disease, treatments, etc.?
Our talking points and stats are always safe to share. As for the medicine, best to leave that discussion between doctors and patients. ZERO doesn’t back any specific treatments, and our website has all kinds resources for those who need to know more about the disease.
Can someone from ZERO participate my fundraising stream?
If at all possible, yes. Contact Jeremy at streaming@zerocancer.org and let us know what you’ve got in mind.

About Prostate Cancer

What are the basics of prostate cancer?
1 in 8 men get prostate cancer, making it the most frequently diagnosed and second most deadly form of male cancer. It’s 99% survivable if caught early, but that chance plummets if it gets a chance to spread and fewer than half of those who get tested should. The result in 2020 has been grim: a man dies of prostate cancer every 16 minutes.
Are some men more at risk than others to prostate cancer?
Yes. African American men are more likely to get prostate cancer, and 2.5X more likely to die from it (even compared to Black men in other countries). One in eight men get prostate cancer on average, but that number is higher for military veterans, men of color, those with a family history, and members of the LGBTQ community. COVID-19 has increased danger for prostate cancer patients, as they may have compromised immune systems and many are suffering delays and/or outright lost access to treatment.
Is prostate cancer in men similar to breast cancer in women?
Yes, in many ways. Both are the most common forms of cancer for their genders and have similar mortality rates. But much less attention is given to prostate cancer than its female counterpart, it gets a fraction of the research funding, and maybe half as many men get tested for the disease.
What else is ZERO doing to make an impact?
ZERO has lead the charge on Capitol Hill to expand and protect prostate cancer research, securing more than $2 Billion in Federal funding to date. We’ve worked with State governments and the VA, expanding healthcare coverage and pathways to treatment for men who have increased risk of prostate cancer, including military veterans, African Americans, and those with family histories. And we’ve awarded millions in community grants for local patient support, testing, education, and research.