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by Jamie Bearse   |   May 17, 2018

Best Buds

There’s a saying that has always stuck with me. The saying goes: You die twice. One time when you stop breathing and the second time when somebody says your name for the last time.

When you are best friends, you can’t control the first time, but you can make damn sure the second time never happens. When his lifelong friend, David Zarach, passed away from prostate cancer in 2015, Jay Mason embraced the things David loved most. He now hosts an annual golf tournament in David’s name outside of Syracuse. By celebrating his life and giving back, Jay is making sure David’s legacy lives on.

Best friends and family members across the country embrace their loved ones who have perished but are not forgotten all the time. David and Jay’s story struck a chord with me because my best bud shares Jay’s name. Jay is my family, the brother I chose and I’ll always be there for him. What would I do if I lost Jay and how would I make sure he didn’t die twice? This is the challenge Jay Mason faced after losing David. I’m inspired by his passion and dedication to remember his buddy and keep David’s name alive.

Your friends and your family members are important to us because it reminds us of the feelings we have for the special people in our lives and through those common connections, we forge new friendships. It’s this concept that ZERO holds at the heart of our culture. No one dies twice on our watch. If you’re looking to say someone’s name again, we’ve got your back.

See the many ways you can honor a loved with ZERO.